What they built.
Ours to wear.

Honouring what our parents built, and making it our own. Heavyweight graphic tees and headwear, made in Woodbridge, Ontario. We drop when the product is right — and when it’s gone, it’s gone.

Shop the Rotation Preview L’Estate

Born on the street / Built for the culture / Woodbridge to the world / Che bella vita / We drop when it’s right / STRADA by SIAMO / Born on the street / Built for the culture / Woodbridge to the world / Che bella vita / We drop when it’s right / STRADA by SIAMO / Born on the street / Built for the culture / Woodbridge to the world / Che bella vita / We drop when it’s right / STRADA by SIAMO /

Rotation 001

Four pieces.
No filler.

Everything here is live, sized, and ships now. When it’s gone, it’s gone.

Classico Tee The first word. Worn daily. $29.99 02

Corno Tee Protection you can put on. $31.99 03

Domenica Tee Sunday. Plaza. Nowhere to be. $31.99 04

Corno Cap Corduroy. Luck included. $37.99

Dal Quartiere

From the block,
for the block.

STRADA didn’t start in a boardroom. It started in a plaza parking lot in Woodbridge — engines cooling, espresso going cold, nobody in a rush to be anywhere else. Our parents built this culture here. We’re claiming it for the next generation, and making it our own.

“Siamo” means we are. STRADA is how we say it outside: loud enough to read across the lot, worn enough to mean it.